A Communication from Adsense

This weekend Adsense announced the launch of interest-based-advertising, which also require the publishers to review and make changes in their site's privacy policies. This is definitely an interesting logic by which Google would profile the visitor based on their surfing habits. Hence if a user in always browsing through sports sites than the profile would be dubbed as sports enthusiast and ads would be targeted mostly from sports based advertisers. To learn more about your associated account settings, please visit the AdSense Help Centre at http://www.google.com/adsense/support/bin/topic.py?topic=20310&hl=en_GB.

As result of above Adsense has requested all publishers to review their site privacy policies by 8th April 2008. The site privacy policies vary across countries and hence adsense wanted to be sure that things gets handled over a period of time. Moreover in order to get more information publishers can also visit the Inside AdSense Blog at http://adsense.blogspot.com/2009/03/driving-monetization-with-ads-that.html.